Nowadays many bloggers are making money through Google Adsense from their blog. Some bloggers earn much more than Adsense, despite having less website traffic, while some bloggers have good traffic on the website, but they do not exceed Adsense. Google Adsense gives you money according to CPC and CTR, so you should always keep an eye on your CPC and CTR. The higher the CPC and the CTR, the more money you can make from your blog. There are some of the best techniques to increase CPC and CTR, by following which you can earn as many other successful bloggers as you can. But before knowing the techniques, you should know that what are the CPCs and CTRs at the end?
The fullform of CPC is Cost-Per-Click. This is the Amount that Google Adsense offers to advertisers according to the Per-Click on their Ad and provides you with cutting off your share. The higher or lower CPCs of your blog depends on many factors like Niche, Region of Visitors and Blog quality. For example, blogs with News and Entertainment Niche, compared to the Technology Niche Blog, have very little CPC.
CTR is Fullform Click-Through-Rate | How many percent of visitors who visit your blog and see Ad are clicked on Ad, this is your Click-Through-Rate. For example, if 1000visitors from your upcoming VIsitors visited an Ad and 15 visitors clicked on it, then your CTR would be 1.5%. To know this, Formula ‘(Total Ad Clicks / Total Impressions) is X 100‘.
To increase your income from Google Adsense, you should first increase the traffic coming to your blog. The more people read your blog, the more likely you are to get Ad Clicks and in the same way you get the money. However, blogs with more traffic sometimes make less money than blogs with less traffic. This is due to their lowering of CPC and CTR. If this is the case with you, then you can increase your CPC and CTR by following the Best Techniques to increase CPC and CTR –
The size and location of ads appearing on your blog have the greatest impact on CPC and CTR. Placeing your Adsense Ads at the beginning of the blog post can lead to a significant increase in CTR as well as CPC value. Therefore, always place ads in place of the beginning and the middle of the post, just below the post title, because most people do not read posts at the full down, hence the CTR of the downward trend is less. The Ideal Size of Adsense Ads is 480 × 60, 300 × 250, 160 × 600 etc. Your effort should be that you place Ad of these Sizes in your Blog Post, this will greatly improve your CTR.
Organic Traffic is what comes directly from Search Engine. Adsense Ads also depend heavily on CPC, Organic Traffic and Traffic Region. To increase Organic Trafic, you should optimize your Search engine for best use of Blogs and Long-Tail keywords. Along with India, you also try to add Traffic to USA from your blog because CPCs are more likely to be received when traffic from developed countries like USA is clicked. CTR is also significantly increased by Organic Traffic.
The performance of your blog also influences your CTR and CPC. Having Website Slow also has a negative impact on your Blog’s Traffic. To increase the Performance of Blog, first you should find a good Hositing Service like BlueHost, Hostgator, whose server is Fast. To speed up your blog’s speed, choose Fast and Responsive Theme and use the W3 Total Cache Plugin.
A fast website increases traffic to your blog and decreases load-time. Lowering load-time, you get higher CPCs.There are many types of ads available in Adsense like Image Ads, Text Ads and Link Ads. You should choose both text and image ads for your blog. Also, you should also set Color of Ads according to your blog’s Color. For example, if your blog’s background is white, then your ad’s background should also be white. But if you want you can choose any other color, but choosing a single color increases the CTR and CPC value.
In Google Adsense you can find out which category of your ads are paying less? You can easily block the category in which the impressions are more but the CTR and CPC values provide less. Blocking category has a positive effect on CTR and CPC.
You add Google search box to your blog. This Search Box is displayed on your blog, and whenever a visitor searches through it, it also shows Ads with Search results. The possibility of clicking on these ads is also high. So that they have higher CTR as well as higher CPC value.
You can increase your CPC and CTR significantly in the 6 techniques of increasing earnings from the above Google Adsense. Which will increase your earnings from your blog. If you know any other Technique which is not included in this article then write it in the Comment Box. If you have any questions in mind, then present it to us in advance. Your suggestions and questions are always welcome.